We offset every event with the formula of 1kg per person per hour of video served.
We plant 10 trees for every booth in full format and five trees for every in mini booth in conference format.
We allow exhibitors to give the gift of trees that attendees can dedicate in our virtual forest.
We are not jumping on the green marketing bandwagon, we virtually built it (see our story).
Marketing is about three things: ROI, ROI, ROI. And as the world becomes more environmentally conscious, you're facing a challenge: how can you expand your marketing budget without impacting your brand's green image?
We believe marketing needs to work first, so it is sustainable for your budget long-term. It should also be sustainable for our planet by reducing the amount you print and by choosing greener options for exhibiting, for giveaways, and for staff uniforms.
GreenShows™ helps you reduce both your environmental and marketing waste. We offset all of our events, our apps help you reduce print costs by up to 100% at live events, and we offer greener gifting options such as planting trees instead of plastic swag.
Our virtual events plant 5-10 trees for every virtual booth we build. They are less expensive than live shows, safe to attend and create a significantly smaller footprint. Good virtual shows can help you expand your audience, and even leverage your speaker budget to get more talent for the same price. If you compare virtual options, you will love our virtual networking tables, speed-networking, multi-track sessions, on-demand video replays, virtual booths, analytics, and post-show content monetization options.
Let's work together to reduce the impact of marketing as usual on your pocketbook and our PLANET!
In 1990 one of last great stands of Canada's temperate interior rainforest, outside of Nelson B.C., was slated to be clear-cut logged. It would create a few jobs for a few years. A large part of the community turned up to block the road.
David decided to put his talents instead towards creating a satirical line of t-shirts and using them to raise awareness and support both a petition drive and letter-writing campaign. He traveled across Canada more than a dozen times visiting universities, gathering signatures and promoting a letter-writing campaign. While in a town he would go to a store and tell them if they would carry his t-shirts, he would promote them to a new audience at the universities, thus bringing in a new market to their stores. All they had to do was keep the petition and letter campaigns going.
After five grueling years on the road, 180 stores nation-wide were carrying his merchandise and tens of thousands of petition signatures had been submitted. Then Dave secured funding from Aveda to produce a video on the threatened forest. That seemed to tip the scales, and his campaign was instrumental in establishing the West Arm Provincial Park.
The forest would be protected forever.
Then businesses started asking Dave to create branded merchandise for them, so he did. And then came uniforms, festival t-shirts, and promotional products. The company grew rapidly, but there was something missing; the kinds of results Dave had created with the park. We were watching our customers waste money on the newest marketing shiny things with little or no results. So, we introduced them to the unique, compassionate approach that helped create the park.
Soon we were delivering massive results and were recognized with seven national marketing awards. But that did not stop us from innovating to create better results for our customers.
Last year we launched our PrintFree™ family of apps to help our customers capture better qualified leads, reduce their event print costs by up to 100%, and save trees at every event.
The Covid-19 pandemic has led to our newest innovation, GreenShows™, our virtual trade show app dedicated to keeping people and events working.
More on our main site