Wins/Awards:

Edmonton Folk Music Festival  

Objective: to maximize revenue, merchandising a major music festival.  

Strategy: involved targeting three key demographics.  

Results: festival merchandise sales increase by as much as 300% in some categories.  

PPPC National Marketing Award: Gold  

Avatar Brand Management Launch  

Objective: to introduce a new branded service to a small target group of high-value prospects.  

Strategy: created a unique Dimensional Advertising™ piece with a two-part sequence and promotional product included, and sent it to 20 prospects.  

Results: a 6000% return on investment within six months.  

PPPC National Marketing Award: Silver  

EBA Engineering Consultants Ltd.  

Objective: to attract two senior engineers to Canada and a client's consulting firm during the height of a labor crisis.  

Strategy: created a unique Dimensional Advertising™ piece with custom promotional products and copywriting that targeted 12 individuals.  

Results: Seven came to Canada for interviews. Our client hired three.  

PPPC National Marketing Award: Gold ECMA National Recruitment Marketing Award  

National Post: "Canada's Beauty Seals The Deal" Alberta Venture Magazine: "A Target Of Twelve."  

Alberta Council of Women's Shelters  

Objective: to deliver sensitive information regarding spousal abuse and the plight of women’s shelters to a group of male business leaders.  

Strategy: created a unique Dimensional Advertising™ piece given to business leaders at an event.  

Results: the promotion was so successful it was repeated in two other jurisdictions in Alberta and then used as an example to 40 other women’s shelters nationwide.  

PPPC National Marketing Award: Silver  

Frogfriendly.ca Launch  

Objective: to raise awareness about the global amphibian extinction crisis and to be part of the solution by increasing our sales of sustainable promotional products, branded apparel, and print collateral.  

Strategy: Launched frogfriendly.ca website and promoted the new vertical with a unique, very green, Dimensional Advertising™ piece. Launched Canada's first green brand management resource.  

Results: the new vertical added six figures in sales but also started a movement- the leap toward sustainable marketing.  

PPPC National Marketing Award: Canada's First Gold in Green Marketing  

LocalMotion Project  

Objective: This pilot project aimed to reduce CO2 emissions by compelling individuals to reduce single passenger vehicle use by 100 km in 30 days.  

Strategy: The campaign involved two phases. The first phase involved creating awareness and developing a baseline from which to measure. The second phase concentrated on incentives, rewards, and the tools participants would need to be successful. These included several branded promotional products and a game we created that was printed on a large fridge magnet. 

Results: Approximately 12% of the community participated in the 30- day challenge. The average km reduction was 400km (4X the 100km target). Estimated CO2 reductions exceeded four metric tonnes.  

PPPC National Marketing Award: Second consecutive gold in green marketing  

Our Biggest Win  

Objective: was nothing less than to preserve an endangered forest in the interior of B.C. forever.  

Strategy: Involved recruiting a nation of unlikely advocates through the sales of custom branded t-shirts, stickers & magnets. See our story  

Results: The West Arm Provincial Park stands a testament to six years of dedication.  

Our Most Recent Win  

Objective: to preserve a significant wetlands area, beach, and spawning creek as a park.  

Strategy: donated website design and hosting, copywriting, strategy, and print design for brochures.  

Results: The Crawford Creek Regional Park