The advertising industry loves to hand out pieces of glass and pat each other on the back for their brilliant creativity, but we believe all our awards are meaningless unless they are for creating results for people like you.
Edmonton Folk Music Festival
Objective: to maximize revenue, merchandising a major music festival.
Strategy: involved targeting three key demographics.
Results: festival merchandise sales increase by as much as 300% in some categories.
PPPC National Marketing Award: Gold
Avatar Brand Management Launch
Objective: to introduce a new branded service to a small target group of high-value prospects.
Strategy: created a unique Dimensional Advertising™ piece with a two-part sequence and promotional product included, and sent it to 20 prospects.
Results: a 6000% return on investment within six months.
PPPC National Marketing Award: Silver
EBA Engineering Consultants Ltd.
Objective: to attract two senior engineers to Canada and a client's consulting firm during the height of a labor crisis.
Strategy: created a unique Dimensional Advertising™ piece with custom promotional products and copywriting that targeted 12 individuals.
Results: Seven came to Canada for interviews. Our client hired three.
PPPC National Marketing Award: Gold ECMA National Recruitment Marketing Award
National Post: "Canada's Beauty Seals The Deal" Alberta Venture Magazine: "A Target Of Twelve."
Alberta Council of Women's Shelters
Objective: to deliver sensitive information regarding spousal abuse and the plight of women’s shelters to a group of male business leaders.
Strategy: created a unique Dimensional Advertising™ piece given to business leaders at an event.
Results: the promotion was so successful it was repeated in two other jurisdictions in Alberta and then used as an example to 40 other women’s shelters nationwide.
PPPC National Marketing Award: Silver
Objective: to raise awareness about the global amphibian extinction crisis and to be part of the solution by increasing our sales of sustainable promotional products, branded apparel, and print collateral.
Strategy: Launched frogfriendly.ca website and promoted the new vertical with a unique, very green, Dimensional Advertising™ piece. Launched Canada's first green brand management resource.
Results: the new vertical added six figures in sales but also started a movement- the leap toward sustainable marketing.
PPPC National Marketing Award: Canada's First Gold in Green Marketing
Objective: This pilot project aimed to reduce CO2 emissions by compelling individuals to reduce single passenger vehicle use by 100 km in 30 days.
Strategy: The campaign involved two phases. The first phase involved creating awareness and developing a baseline from which to measure. The second phase concentrated on incentives, rewards, and the tools participants would need to be successful. These included several branded promotional products and a game we created that was printed on a large fridge magnet.
Results: Approximately 12% of the community participated in the 30- day challenge. The average km reduction was 400km (4X the 100km target). Estimated CO2 reductions exceeded four metric tonnes.
PPPC National Marketing Award: Second consecutive gold in green marketing
Our Biggest Win
Objective: was nothing less than to preserve an endangered forest in the interior of B.C. forever.
Strategy: Involved recruiting a nation of unlikely advocates through the sales of custom branded t-shirts, stickers & magnets. See our story
Results: The West Arm Provincial Park stands a testament to six years of dedication.
Our Most Recent Win
Objective: to preserve a significant wetlands area, beach, and spawning creek as a park.
Strategy: donated website design and hosting, copywriting, strategy, and print design for brochures.
Results: The Crawford Creek Regional Park
Greenshows™ is a division of Avatar Brand Management Inc.
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